>Dept. of Energy Pushing Cool Roof Technology


In a move that is certain to change the color paradigm for roofing shingles, last week U.S. Department of Energy (DOE) Secretary Steven Chu directed his agency to implement cool roof technologies in all new buildings, roof replacements and roofing retrofits whose energy savings justify the cost of replacement.

Because these cool roof technologies rely primarily on the use of white or lighter-colored shingles or substances, and/or special coatings that reflect more of the sun’s heat, the roofing industry as a whole is likely ramping up its color spectrum to reflect the change.

Which brings to mind an interesting question. Why are most modern roofs dark in the first place?



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